Our leadership.
Leading customer value transformation with trust and impact.
Customer value leadership, in
the AI-era.
Empact® is a founder-led specialist advisory built on proprietary methods and supported by AI-enabled tooling - helping organisations unlock customer value and improve business performance in complex consumer markets.
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John brings over two decades of experience across strategy and innovation, with deep expertise in performance transformation, scaled AI and automation, and human-centred analytics and design.
Prior to founding Empact, John spent over 15 years in Big 4 consulting up to partner level, and has also held senior roles in technology and innovation including at IBM Watson and frog Design. In that time, he has helped leaders solve complex strategic and performance challenges across high scrutiny markets serving retail and affluent customers - driving product innovation, enterprise cost reduction and scaled AI and automation, delivering over £100m of value.
He works as a strategic associate and can call upon a network of senior specialists and data engineers where needed. Engagements are focused, flexible and designed to be hands-on in support to organisations - working directly with leaders or as an associate to professional services firms.
Across his career, John has worked with organisations including Lloyds Banking Group, NatWest, Aviva, Brit insurance, Dixons Stores Group, Transport for London, York City Council, The Cooperative and the British Olympic Association.
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John is London based with proud roots in the north of England. Outside of client work, he is a trustee of a mental health charity and is deeply interested in how organisations support people with complex needs.
john@empact.uk
Empact, Managing Director.
Activating together.
Empact® is a specialist strategic advisory focused on customer value transformation - not a generic, HR or marketing offer.
Working with both major and niche AI-technology vendors, and vested in our own AI software development. We also follow the work of leading institutions, standards bodies and public-interest organisations shaping customer outcomes and responsible AI, including: The Alan Turing Institute, ISO, Mind, Citizens Advice, UK Science & Innovation Network, UK Finance and the Open Data Institute.
What sets Empact apart?
Empact® is intentionally different.
Founder-led. Deliberately compact and focused.
Engagements are priorised for impact and supported by proprietary methods, AI-enabled tooling, and a trusted network of specialists.
Performance excellence and leadership.
Providing hands-on strategic and practical leadership linking together market, product, platform and operational performance, underpinned by our proprietary Empact Performance Model®.
Driving Empathy
as enterprise infrastructure.
Embedding empathy across strategy, products, platforms and operating models - not confined to culture, training or research, helping drive performance, growth and good outcomes for real people.
Delivering in high scrutiny and complexity.
Operating confidently in complex environments and experienced in working within regulatory, ethical and reputational requirements, helping leaders evidence value, strong return, good customer outcomes and social value.
Focused,
senior-led engagement.
Focusing on high-impact strategic initiatives or roles. We engage where trust, performance and AI capability materially affect outcomes, providing independent perspective, skilled challenge and strategic acceleration.
Customer advocacy
in AI activation and adoption.
Acting as a customer champion at executive level aligned to our proprietary Lived Value Index™ to embed real human context into applied customer strategy, transformation and AI activation.
Modern proprietary methods and AI-enabled tooling.
Using modern, continuously evolving proprietary methods - supported by AI-enabled tooling - to provide and enrich insight, pace and adaptability, standing apart from legacy consulting models.
Explore the value
opportunity.
Explore where customer value is won, lost or at risk and what to change, mitigate or accelerate.