Our leadership.
Leading customer value transformation with trust and impact.
Customer value leadership, in
the AI-era.
Empact® is a founder-led, specialist advisory built on proprietary methods and AI-native tooling - helping organisations unlock customer value and improve business performance in complex consumer markets.
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John brings over two decades of experience across strategy and innovation, with deep expertise in performance transformation, scaled AI and automation, and human-centred analytics and design.
Before founding Empact® John spent more than 15 years in the Big 4 where he became a partner. He has also held senior technology and innovation roles, including at IBM and working with frog Design. In that time, he has helped leaders solve complex strategic and performance challenges across high scrutiny markets serving retail and affluent customers - driving product innovation, enterprise cost reduction and scaled AI and automation, delivering over £500m of value.
He works through Empact® - a strategic advisory product built on AI-native tooling - and can call upon a network of senior specialists and data engineers where needed. Engagements are focused, flexible and designed to be hands-on - working directly with leaders or as an associate to professional services firms.
Across his career, John has worked with organisations including Lloyds Banking Group, NatWest, Aviva, Brit insurance, Dixons Stores Group, Transport for London, York City Council, The Cooperative and the British Olympic Association.
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John is London based with proud roots in the north of England. Away from clients, he is a trustee of a mental health charity and is deeply interested in how organisations support people with complex needs.
john@empact.uk
Founder and MD, Empact®
Activating together.
Empact® is a specialist strategic advisory focused on customer value transformation - not a generic, HR or marketing offer.
Working with both major and niche AI-technology vendors, and vested in our own AI software development. We also follow the work of leading institutions, standards bodies and public-interest organisations shaping customer outcomes and responsible AI, including: The Alan Turing Institute, ISO, Mind, Citizens Advice, UK Science & Innovation Network, UK Finance and the Open Data Institute.
What sets Empact® apart?
Empact® is intentionally different.
Founder-led, AI-native and focused.
Engagements are priorised for impact and supported by proprietary methods, AI-native tooling, and a trusted network of specialists.
Performance excellence and leadership.
Providing hands-on strategic and practical leadership linking together market, product, platform and operational performance, underpinned by our proprietary Empact Performance Model®
Lived Value™ customer advocacy in AI adoption.
Acting as a customer champion at executive level to embed real human context into applied customer strategy, transformation and AI activation, aligned to our Lived Value Index®
Focused,
senior-led engagement.
Focusing on high-impact strategic initiatives or roles. We engage where trust, performance and AI capability materially affect outcomes, providing independent perspective, skilled challenge and strategic acceleration.
Delivering in high scrutiny and complexity.
Operating confidently in complex environments and experienced in working within regulatory, ethical and reputational requirements, helping leaders evidence value, strong return, good customer outcomes and social value.
Driving empathy
as enterprise infrastructure.
Embedding empathy across strategy, products, platforms and operating models - not confined to culture, training or research, helping drive performance, growth and good outcomes for real people.
Modern proprietary methods and AI-native tooling.
Using modern, continuously evolving proprietary methods - supported by AI-native tooling - to provide and enrich insight, pace and adaptability, standing apart from legacy consulting models.
Unlock value faster.
See where customer value is won, lost or at risk, and what to change, protect or accelerate.